Brand Identity - The little (well venti) red cup

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I'm sure everyone is familiar with the brand Starbucks. When you go on any type of social media or turn on an American reality T.v show, I guarantee you there will be some mention of Starbucks. But incase you've been living under a rock for most of your life, Starbucks is the largest coffeehouse in the world. Serving things from Frappaccinos to toffee nut lattes, and even food and snacks, it's safe to say that if you want something Starbucks will most likely have it. It's crazy how normal it is nowadays to see this brand everywhere or how quick you are to think to go to Starbucks when in need of your daily caffeine fix. It's even more crazy how excited some people get over the start of their red cup season and how to them it connotes the christmas period.




In a recent lecture, Tim talked about brand identity. Now to me I'll admit I thought the lecture was pointing out pretty obvious things but then it wasn't until I got home that I realised the only reason I knew what he was saying was because I'd studied fashion for two years previous to this course but the average consumer would have no idea about the brand patterns and culture. In the presentation Tim linked it to fashion brands and stores but I thought I'd link it to Starbucks because of how established and popular the brand is all over the world.

LOGO/CREST

The green and white logo features the name of the brand - although the brand is recognisable without the name on it - and a topless mermaid. 

COLOUR/TONE


In the summer the main colours are white and green which is the colour of the logo, but in the winter the colours are red, green and white. Both are recognisable in the seasons.

KEY PRODUCT

The key product for Starbucks is definitely their coffee. They have so many flavours and variations it will take you ages to try them all. 

GESTURE/MESSAGE


The Starbucks cup is one that's recognisable even from far away. There is usually the cardboard around the cup that sometimes has the logo embossed on it too.

GEOGRAPHICAL LOCATION 

Starbucks was founded in Seattle but I feel like the most popular locations for Starbucks is New York and LA because that's where you see it the most.
(from left to Right - Seattle, New York, LA)

CULTURAL 


For this one I've just thought white female celebrities are the main people you see or think of when it comes to Starbucks.

The one thing that I couldn't find for Starbucks is a specific pattern/motif for the brand as they only really have the white/green, red/green cup so that could be something to work on in order to tick all the boxes for the brand. In saying that, the simplicity of the brand is what makes it desirable and why people look so effortless when drinking from the cup. 







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